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The Direct Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.
The Direct Group



Innovations Direct Pty Ltd
431 Warringah Road
Frenchs Forest NSW 2086
ABN 29002899701.

Operating Companies
The Group interests in operating companies are held through Interfine Holdings Pty Ltd, and at present they fall into the following areas of operation:

Victoria Hill

In the year 2006, Direct Group created the Australian fashion label Victoria Hill. Victoria Hill has made it their business to know real women. This wealth of experience ensures it delivers what she’s looking for in quality basics, season after season.
Victoria Hill’s distinguishing attention to detail shines in all areas, so women can confidently buy the same size time after time knowing every garment is consistent. Each garment is carefully chosen, if it’s not a fabulous must-have, then Victoria Hill won’t offer it.


Innovations is a specialist general merchandise online and catalogue company operating in Australia and New Zealand. With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure.

The Fox Collection

The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs. The Fox Collection also offers a huge range of scrapbooking, beading, jigsaws and other crafts and hobbies. With over 10 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.


Celebrating 25 years in Australia this year, Damart specialises in servicing the clothing needs of the Seniors Market in Australia and New Zealand. Its name is recognised worldwide for its famous range of thermal underwear worn by polar explorers and suburban housewives alike. It also has an extensive range of female apparel wear designed to meet the specific needs for the seniors market.
It markets its products using regular catalogue mailings to its customer database with the convenience of mail order, fax, internet and telephone.


Gaiam Inc of Colorado U.S.A and Interfine Holdings finalised a Joint Venture Company in September of 2004. The outcome of this arrangement has been the creation of Gaiam Australia Pty Ltd. Gaiam is involved in the marketing of a range of products defined as LOHAS…Lifestyle of Health and Sustainability… through direct mail and supplying retail stores. The brand connects strongly with the trend towards inner health; beauty and harmony; and concern for resource protection and conservation. Gaiam brings our customers a range encompassing a healthy and harmonious lifestyle and this is a perfect fit with the profile of the needs of our customers.

Entertainment Masters

Entertainment Masters have been developing music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment. There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.


Launched in 1994 Homecare now covers all Australian urban and rural population centres from Darwin in the north to Hobart in the south and most parts of the North and South Islands of New Zealand. In July 1999, Homecare launched in the UK, with self contained sales, administration and warehousing operation based on the outskirts of Manchester, England. Offering a wide range of quality household and everyday items, including: kitchen, cleaning, bathroom, laundry, storage, gifts, health and beauty, luggage, garden, toys, office and more.


In November 2004 the TVSN Channel joined the Interfine Group. TVSN allows you to shop in true comfort with no crowds, no queues and no parking hassles. TVSN is always open, so you can shop whenever you want 24/7, via a dedicated TVSN Channel on Subscription TV, and a web store.
The TVSN Studio is located in a purpose built studio in Frenchs Forest.
You can find TVSN on the following Subscription TV channels; (Foxtel 176, Austar 176, and Optus 48).

Expo Channel

EXPO Channel is one of Australia’s leading Television Direct Marketing mediums with a reach of over 3.1 million people via Digital Free to Air, satellite and cable. Utilised by all the leading direct sale advertisers in Australia, EXPO has provided positive results for its clients across a wide range of products and services and continues to go from strength to strength.


from strength to strength.